As Co-Founder of the Media Arts & Game Development Program at the University of Wisconsin at Whitewater, I oversaw the design and building of a cutting-edge multimedia lab; planned the social media marketing strategy; obtained numerous articles in the press; designed the program website; brought together a distinguished advisory board; built a gaming community on campus; connected students to the game industry via conference coverage and networking; obtained professional game industry keynotes for the MAGD Expo; integrated 21st Century pedagogical innovations; and developed numerous timely courses including Social Media Optimization, New Communication Technologies, and the award-winning GameZombie TV game media studio.