Ep 4: Live Streaming Mobile Dubai


Digital Media & Tech in Dubai is back with Ep 4!! Our brand new podcast focuses on bringing listeners topical segments and informative conversations with local experts exploring the latest news and developments in the digital media and tech scene in the burgeoning international capital that is Dubai. Hosted by Spencer Striker, PhD, Digital Media professor at the American University in Dubai--episodes are recorded on location at AUD in the heart of Dubai’s Media City.

Special guest for Ep 4, “Live Streaming Mobile Dubai,” is Cheryl King, General Manager for markettiers 4DC http://www.markettiers4dc.com/dubai , a company that defines the vanguard of live broadcast for mobile in Dubai and the MENA region. Cheryl spearheaded the Dubai office of markettiers and soon after her arrival oversaw the first ever live interactive Web TV stream in the Middle East region: http://www.markettiers4dc.com/work/case_study/mcg-associates-the-great-talent-debate

Topics discussed in episode 4 include:

The logistics of live streaming content to mobile in Dubai - both the opportunities and potential pitfalls. We delve into the hottest trends in Dubai live streaming, including the recent live broadcast of the Expo 2020 logo unveiling http://gulfmarketingreview.com/events-awards/live-streaming-of-expo2020-logo-creates-a-global-moment We discuss markettiers’ work with NATS, their thought leadership piece on the World in 2050, and their digital promo strategy around that launch http://www.markettiers4dc.com/work/case_study/nats-dubai-office-announcement?dubai

Cheryl breaks down her list of best resources to stay up-to-date on the latest in Dubai, including The National, Arabian Business, Gulf Business, and 7Days. We explore the cutting-edge of live sports broadcasting in Dubai, including the Masters Champions League (MCL) - a unique, new T20 cricket tournament for retired players created by GM Sports.

http://www.markettiers4dc.com/work/case_study/gm-sports-launch-of-masters-champions-league-dubai?dubai Finally, Cheryl shares her insights on the future of live streaming for mobile in Dubai!

Hosted by:

Spencer Striker, PhD, Digital Media professor at the American University in Dubai


Special Guest:

Cheryl King, General Manager for markettiers 4DC


Special Thanks to Reina Dib and Joy Semaan of the AUD Marcom Team


Huge shout out to stellar AUD student and podcast producer, Rana Daoud


Audio engineering by AUD Digital Media’s own Anil Mathew James

Featuring original Video Game Remixes by the legendary Chris Bates